Flat Sorcerer’s Apprentice

I just read an article about Disney executives not wanting the upcoming Sorcerer’s Apprentice in 3D. Jon Turtletaub, director of the film, says, “We said ‘This is a perfect 3D movie,’ And they said, ‘Oh, that’s silly. No one’s doing 3D. And it’s a waste of money.’ True story.”

Media around the film is saying that Cameron’s Avatar had not released, and as such, 3-D was not yet popular. That is a giant heap of BOLOGNA!!!!! 3-D films were growing in popularity already, Avatar didn’t do anything to contribute to the field, it just showed that you can make money with a 3-D film, but, guess what, WE ALREADY KNEW THAT!!!!!!! (He screams, while citing The Polar Express, Fly Me To The Moon, G-Force, Spy Kids 3…)

The 3-D TV was being developed before Avatar. It makes me so ridiculously angry that people are contributing the return of 3-D to Avatar, which I believe was extremely overrated. Its visual effects weren’t even that good, the computer animation didn’t have the best textures or lighting, and it looked like a video game. The story wasn’t even original! It had been done forty thousand times before!

This is just puffing up at Cameron’s ego, and that’s why were seeing stuff like the re-release of Avatar in theaters with… (Get this.) an additional, never-before-seen EIGHT MINUTES of footage. The grounds for that, however, are that since Avatar, and I will give it this, more screens are playing 3-D, because of Avatar‘s high-demand, but that was not just Avatar.

In all honesty, I doubt many directors’ take on 3-D, I think the most brilliant 3-D director is John Lasseter. He doesn’t use the technology to shoot bubbles into the audience or make a monster stick its head at a crowd, but he uses the technology to give depth to the scene. That’s how 3-D should be, because no one wants to watch America’s Funniest Videos in 3-D.

Recap – Avatar didn’t do much, but increase screen counts and make a lot of money. Disney executives apparently have not looked at the box office numbers in the last three years. John Lasseter should teach 3-D film-making lessons to everybody else.

So until next time, keep rolling those frames of film! (Unless the movie is Avatar…)

Advertisement