I don’t like to post three days in a row on any blog, but I really like this story, so I thought “Why Not?” Just be sure to read my other posts, about Paramount breaking 1 Billion in domestic gross, and Eric joining the Frames of Film team!
From the title, you may think that I’m referring to a commercial about the iPhone 4. But actually, no.
The big buzz about the iPhone 4 was that it shot in HD (I hated hearing everyone say 720p Full HD, which, in case you don’t know, is an oxymoron.) I immediately thought about how professional and amateur videographers and film-makers could use the phone, but doubted anyone ever would, because its a cell phone.
But, then, a production house, FLF Films, was commissioned to produce a national television commercial. Director, Jerry Dugan, thought “Why not!” and decided to shoot the production with iPhones.
Wow.
I was skeptical, but then I saw the ad.
This is the first work I’ve seen with the iPhone Steadicam, which actually retails for under $200! Steve Jobs has already convinced me to buy a MacBook Pro, they really need to start failing more, before I buy an iPhone… (And given its major issues, like the yellow screen, I won’t be buying it anytime soon. That would drive me CRAZY.)
July 6, 2010 at 12:56 pm |
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