Laying it down for you!
Please note! This is not “The Funniest Commercials of Super Bowl 44″ because film-making isn’t all laughs, buddy! This is a top 10, counting down to number 1 (The Best).
I think all-in-all this wasn’t the best year for Super Bowl commercials. A lot of people weren’t pleased with them.
But here we go, click on a brand to go to the company’s website, and click on a commercials name to watch it on YouTube.
10. Coca-Cola with Hard Times featuring The Simpsons.
The Simpsons really have become American icons, with their own postage stamp, and now a testimony commercial in the Super Bowl. I really think it’s a neat concept, having animated characters say “This product is nice,” but then again, Disney does that a lot… The commercial had a lot of action, and was very well animated. Also, if you notice, it also features a great piece of music. It had a lot of thought put through it, and it was a little funny.
9. Teleflora with Talking Valentine’s Day Flowers.
This one really caught my eye. Cubicle life is always fun to make jokes of. (Think about Dilbert!) And it was great to see the little mini-moral of seeing the rude lady get the dead flowers. (LESSONS IN COMMERCIALS!?!?! FWOAH! WAVE OF TEH FUTURE!) With this one we see some great computer animation in the flowers, great integration/compositing. Of course Don Rickles voices the wilting bouquet, delivering a fabulous performance. The acting wasn’t second rate either (As you might see in some commercials) And yes, it was funny. (I’m doing a horrible job of proving my “Good commercials don’t HAVE to be funny” point…) This commercial also wins the award for worst title.
It has a great thought behind it I suppose, but really, its just funny to watch old people get tackled. Next?
7. Kia Motors: Untitled.
Great music, but not original. This commercial had a very large budget with so many fursuits and all the things the characters were doing. It was awesome to see someone use fursuits in such a major commercial. Then in the end we get the big reveal, very well thought-out.
6. Dove with The Journey to Comfort.
Probably the most re-written piece of music ever. The lyrics were great. Another large budget (If your going to pay that much for an ad, make it good!) The Super Bowl played a 30-spot version of the ad, which is really surprising that they’d make two versions of something that is basically a music video.
5. Intel with Lunch Room.
This ad makes me wish my computer could give me lunch… or be that cute. (I actually do have an Intel Quad Core Processor). Big budget with the computer animation of the robot, the beautiful animation of the flying logos near the end, and the computer model set. Great acting, wonderful writing. And honestly, I just love Intel’s new(-ish) stinger of all the employees saying “Pum. Pum pum pum pum!”
4. The United States Census Bureau with Pre-Production Meeting/Location.
Yay! A large amount of American tax dollars spent to show that our tax dollars will be wasted further by people who are sometimes clueless! YAY BUREAUCRATS! It’s really hard to deliver an ad making fun of yourself, but still have it be effective. The writing was genius–hilarious! I really loved it. The design was really great too. The little model on the table, the man’s glasses, the girl’s depressed voice as she gently touched the magazine ad! And in other news, our national debt raised $3.5 million.
3. Denny’s with Chickens Across America.
We saw three Denny’s ads (I thought this one was the best). The premise of the series (“Great day to be an American, bad day to be a chicken.”) is slightly cliché, but delivered greatly. I’m not gonna comment on the puppetry, but some of the footage in the background was great. It was a great, funny (sigh.) commercial.
2. Frito Lay (Doritos) with House Rules.
This one was hilarious. It was near the beginning of the bowl, I believe the second Doritos ad we saw. The foley isn’t believable if you watch it more then once, (Mostly, the slap) but it adds to the ad. The kid was amazing. True talent. I can honestly see this kid going somewhere. AND NOW: the best Super Bowl Commercial of 2010… wasn’t really a Super Bowl Commercial…
1. Google.com with Parisian Love. Google posted it on their YouTube account before the Super Bowl, but it aired during the Super Bowl so its in the running darn it! And seriously, how many people really saw it before The Super Bowl? But because it wasn’t created specifically for the Bowl, it probably had a lower budget. We don’t see that at all. It has brilliant writing, brilliant music, brilliant, brilliant, BRILLIANT! It shows us that commercials DON’T have to be funny, and honestly, this commercial could be made with a hyper-cam and a simple video editing software; in other words: any one could do this. Not a big budget, not complex, no big names, (No names at all, really…). This really is just a great commercial. Plus it’s probably the only commercial I have ever watched and said “Awww,” to.
So there you have it folks! What are you’re favourites? Comment below!
Some housekeeping news:
This blog has been added to The Blue Squid Productions Blogiverse, meaning links to posts are over on Blue Squid Productions’ Blog page on their new website.
Speaking of the Super Bowl, I’m starting an initiative, inspired by the Bowl, go check out The Saint’s Challenge on BlueSquidProductions.com, click here.
Until next time (Which I hope isn’t very long away) Keep on rolling those Frames of Film! Peace out!
